| How did Nike become so big? | | Imprimir | |
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It all started with a young man who had just graduated from business school and was looking for a job that merged his two loves of sport and business. He was called Philip Knight and though he was not an engineer he did have great business knowledge and this would be proved in the many years and decades to come.
It all started with a young man who had just graduated from business school and was looking for a job that merged his two loves of sport and business. He was called Philip Knight and though he was not an engineer he did have great business knowledge and this would be proved in the many years and decades to come. It all started when Phillip was on one of his many trips to Japan. It was while sightseeing that he noticed the many innovations in the Japanese sports shoes compared to the brands he was used to seeing from Germany. He decided he could sell these shoes back in America and ordered a batch of 200, this was the companys first order. He began by showing off the new sneakers at sports events to anyone who was interested. The shoes sold well at these events as it was the first time many of the competitors had seen Japanese shoes. However he wasnt rich yet and he still had to stash the shoes in the basement of a friends house as he had no room for stock. William was a keep sportsman just like Philip however he was also an engineer and was keen to come up with new ways of designing shoes. In one experiment he used rubber and fed it into his wifes waffle iron to create the sole. He was so excited about his new creation he called it the waffle sole. The Waffle Sole really took off in the 70s with the 1972 Olympic Games. The shoe proved to be a revelation with many sportsmen and women. Especially distance runners who said that the sneaker was much more comfortable than its rivals after long runs. The logo of Nike and probably the most famous thing about the company was actually created by a college student called Miss Davidson. Its simplicity and iconic curve has helped make Nike recognisable all over the world. However she was only paid thirty five dollars to make the logo in 1972. Nike really started to push the boundaries of what could be done in the 70s with the invention of an air heel which allowed the sneakers to give even more spring. The sole was actually designed by a former airplane designer who wanted to give the shoes the best cushion effect possible. The design is still seen in the Nike Shox of today. As far as promotion went Nike proved to be masters of the game. In the late 80s Nike signed one of the biggest basket ball stars to ever live in Michael Jordan. He was paid to wear a new sneaker made just for him called Air Jordans. It proved problematic however as they did not conform to the dress code of the NBA and he was fined thousands of dollars every time he wore them. There was some contention surrounding the sneakers though as they did not conform to the all rules for shoes in the NBA. They decided to fine Michael $5000 dollars every time he wore them on the court. However most people say this just promoted the brand even more. As you can see it wasnt a simple road to success for Nike or even a conventional one. It was also a team effort between a young business entrepreneur and a sports fanatic, but you could say it all started with a bored engineer who looked at his waffle iron and decided to just do it. About the Author: About us : Kicksgear is a great new site giving advice on Cheap nike shox and the latest bulletins on the Cheap Air Jordans that are also hitting the shelves |